introducing

CityPack
~~~
Campaign in Peniche, Portugal


 

DESIGN OF CITYPACK

A compact padded backpack for everyday use in a hectically city. The perfect bag for work, sports or even a day trip. The water-repellent cover made of canvas fabric contains a protective compartment for a laptop and tablet as well as pockets for smaller valuables. For additional protection against water the backpack is equipped with special waterproof Riri zippers and with lightweight buckles. The bag can be carried horizontally or vertically.
A lightweight friend for daily life.


CRAFTSMANSHIP

Made in England. With a passionate dedication to traditional methods, this artisanal workshop meticulously crafts each bag by hand, captivating hearts with their exceptional attention to detail. Their devotion to their craft is evident in every stitch that exude unparalleled craftsmanship and quality. Notably, this esteemed craftsman's talent has extended to producing bags for His Majesty The King Charles III, a testament to their exceptional skill. With each bag, the manufacturer combines tradition, elegance and artistry, forever capturing the essence of British craftsmanship.

 

CAMPAIGN

Introducing the video campaign "Feel Free" which serves as a launch for the new backpack collection, CityPack. This video reveals beautifully and perfectly expresses my profound love for the ocean while communicating the liberating sensation of being free and the desire to escape and explore. The visual narrative unfolds through the grace and enchanting longboard dance of Tifenn, the talented longboard dancer. Her sensual movements beautifully reflect the emotions associated with freedom and travel. As well the video seamlessly weaves together breathtaking footage of majestic waves. All these elements have not only inspired but also found their way into the design of the innovative CityPack’s, making it a creation molded by my experiences and aspirations.

 

VIDEO PRODUCTION

Located in Portugal, Pineche is a charming area that entices visitors with its tranquil beauty. It is surrounded by lush vegetation and hills, with dramatic cliffs that provide impressive views of the Atlantic Ocean. These cliffs are also popular among surfers due to their excellent surfing conditions. Pineche is truly a paradise for nature enthusiasts and surfers alike.

+ VIDEO COOPERATION

I’m so delighted, that I had the opportunity to work with an incredible fantastic team!

- Tifenn, a longboard dancer hailing from France, is undeniably one of the loveliest individuals you will come across. Her infectious smile and warm demeanour brighten any room she enters. But it is her extraordinary talent that truly sets her apart. As she effortlessly glides across the streets. Every twist and turn is executed with grace and precision, showcasing her impressive skills. Whether she's performing at competitions or simply enjoying the tranquility of a solitary ride, Tifenn's passion for longboard dancing shines through. With her amazing talent combined with her kind heart, Tifenn undoubtedly leaves a lasting impression on all who have the privilege of witnessing her artistry. aiz.t_longboard

- Daniel, a brilliant video producer who is undeniably one of the best in the industry. With an impressive portfolio of working with renowned brands. His keen eye for capturing the perfect moments is unparalleled, allowing him to create visually stunning and impactful videos. Moreover, Daniel's Portuguese origins brings a unique perspective and cultural richness to his work, giving him an additional layer of his passion for the sea and nature. Working alongside Daniel has been an absolute pleasure, as his professionalism, creativity, and dedication make him an invaluable asset to any project. despiritosanto